Creativity & the art of originality in entrepreneurship

By Philly Yambo Makora

We are deep into the 21st century, and we are now witnessing a revolutionizing era of work trend transformation. The 2020 global pandemic has left many people questioning the “stability” of their jobs, and starting a business and establishing control over one’s time, location, and streams of income is more in trend than ever before.  

But with so many different businesses sprouting everywhere, is every single one of them truly unique? The answer is simple: No. 

What is Creativity?

Creativity is the art of generating original ideas using one’s own knowledge, intuition, and experience. 

Because there has been a large increase in the number of operating businesses in every niche post-pandemic, many people have given up on coming up with their own distinctive solutions by using creativity.

Instead, many focus on copying their mainstream competitors, which not only skyrockets the competition in that particular niche but also harms the credibility and revenue of the business that originally came up with that respective idea. 

Is it really worth it?

Many mentors encourage new founders to follow the blueprints left by their competitors. There is nothing wrong with capturing inspiration from a certain business idea, re-strategizing the concept, and customizing it by adding one’s own personal touch to his/her brand. 

However, many people completely forget to add their personalized touch to the brand they create and go on about copying someone else’s strategy when starting a business or creating a new project. 

Coming Up with a Great Business Idea

Let’s be honest: Coming up with a never-been-thought-of-before business idea from scratch is pretty tough. But here’s the good news: It’s not impossible. 

Here are some easy ways for you to finally stumble upon that eureka idea in your mind:

Don’t overthink it: Great ideas always flow in naturally. Don’t force your mind to come up with a world-changing idea in 10 minutes.

Look around: Observe your surroundings and notice what’s missing. Do you wish your town had dairy-free dessert options? Or do you struggle to find décor pieces of your preferred theme? If you can’t find the desired solution around you, create one. 

Use Your Skills: What have you been passionate about since the very start? Interrogate yourself, and you’ll be pleased with what you come up with!

Good luck and happy creating!